Tuesday, May 11, 2010

F & C



















The goal of the classic Milwaukee Brewers logo was to create an image that shows baseball, while incorporating the city and team at the same time. By arranging the first letters of both the city and team name, and baseball glove is formed, which is a key element to the game and a very recognizable trait. Filling the ‘eye’ of the lowercase b with a simplified image of a baseball really makes this mark visually interesting. Not only does it aid in the overall design that shows this in indeed a baseball logo, it also adds to the imagery of the logo by showing a baseball in int’s proper location in the pocket of the glove.

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