The goal of the classic Milwaukee Brewers logo was to create an image that shows baseball, while incorporating the city and team at the same time. By arranging the first letters of both the city and team name, and baseball glove is formed, which is a key element to the game and a very recognizable trait. Filling the ‘eye’ of the lowercase b with a simplified image of a baseball really makes this mark visually interesting. Not only does it aid in the overall design that shows this in indeed a baseball logo, it also adds to the imagery of the logo by showing a baseball in int’s proper location in the pocket of the glove.
This is the logo used during advertising campaign for the movie Objectified. It can be found on the movie poster in the midst of a series of silhouetted objects found in everyday life. Obviously, the world spells out Objectified, the title of the movie, and it’s comprised of objects that you can find anywhere that resemble letter forms.
I think this is a very effective logo that contains more than initially meets the eye. When the viewer firsts observes this mark, it easily reads the word “Thirteen”, as it should, but upon further inspection one starts to realize that there are missing characters. While at first that may seem like the case, but in truth it is not, and this is where the connections between content and form come in. Herb Lubalin’s goal here was to visually recreate the word “Thirteen” while still making it visually interesting, so what he did was shorten the overall length of the word by subtracting parts of letter forms and combining them with others. The result is the illusion of a shortened word that still contains all of its letters.
